To promote farmers’ intentions, it is necessary to achieve at least 75, 66.7, 45.5, and 50% of perceived usefulness, perceived ease of use, moral norms, and policy support, respectively.ĭiscussion: These findings provide valuable guidance to government agencies and technology developers in prioritizing adoption strategies. Perceived usefulness and perceived ease of use were strongly affected by moral norms and policy support. Results: The findings indicated that farmers’ intentions were primarily influenced by perceived usefulness. Methods: This study investigates the factors that influence farmers’ intentions to participate in traceability systems by integrating moral norms and policy support into the technology acceptance model (TAM) and using a three-stage approach of structural equation modeling (SEM), artificial neural network (ANN), and necessary condition analysis (NCA). However, farmers’ participation in the system, especially among small-scale farmers, remains relatively low. Introduction: As a crucial technological tool for ensuring the quality and safety of agricultural products, the traceability system is of great importance in the agricultural sector. College of Economics & Management, South China Agricultural University, Guangzhou, China.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |